In this session, partners Aaron Hendelman and Alyssa Worsham will cover various practical “Do’s and Don’ts” in digital health marketing and advertising. 

In this webinar, we will cover: 

• Day-to-day digital health marketing issues such as:
  • Claim substantiation and comparative advertising
  • Social media marketing
  • Using influencers and endorsers
• Examples of campaigns gone wrong and talk about some current “takeaways” from advertising regulators such as the Federal Trade Commission.
• Updated guidance on the Telephone Consumer Protection Act (“TCPA”) and relevant state laws related to marketing calls and texts.

Please reach out to presenters for a copy of the slide deck.