As of September 1, 2015, companies that collect and use data across mobile sites or apps for interest-based advertising will be required to demonstrate compliance with the Digital Advertising Alliance’s Mobile Guidance. First released in 2013, the guidance includes a number of self-regulatory principles and processes that must be adhered to in order to be considered in compliance.

Please join us for an in-depth discussion of what you need to do now to ensure your mobile advertising and data collection efforts comply with the DAA Guidance by September 1.

Helping us to sort through the issues are two significant players in the process: the enforcer of the Mobile Guidance at the Better Business Bureau, and a top provider of global privacy governance services. They will offer practical guidance for making sure that your company is in compliance with the Mobile Guidance.